You wanted “marketing 101 for radical liberals”? Here it is. I’m really glad to see someone else writing about the need for allies and how to really win them.
In a memorable scene from the 1998 film Pleasantville (in which two 1998 teen-agers are transported into the black-and-white world of a 1950s TV show), the father of the TV-perfect Parker family returns from work and says the magic words “Honey, I’m home!”, expecting them to conjure up a smiling wife, adorable children, and dinner on the table.
This time, though, it doesn’t work. No wife, no kids, no food. Confused, he repeats the invocation, as if he must have said it wrong. After searching the house, he wanders out into the rain and plaintively questions this strangely malfunctioning Universe: “Where’s my dinner?”
Privileged distress. I’m not bringing this up just to discuss old movies. As the culture evolves, people who benefitted from the old ways invariably see themselves as victims of change. The world used to fit them like a glove, but it no longer does. Increasingly, they find themselves…
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